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Four Biggest Problems Areas Marketing Professionals Face Right Now
According to research conducted by iQube Marketing, the four biggest problem areas that marketing professionals are facing right now are measurement and ROI, strategy, research and finance.Have a look...
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Five Social Media Statistics on B2B Demand Generation
Generating more leads being the biggest challenge for the B2B marketer, Business2Community aggregated five social media statistics on B2B demand generation that helps you get a better understanding how...
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Ecommerce Average Gross Margins Benchmark: Compete on Price or Value
MarketingSherpa conducted a research among 4000 plus ecommerce marketing professionals and found that when it comes to gross margins, companies have two options, compete on price or value.The...
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Accenture Study: Big Data Very Important to Digital Transformation
Ninety-two percent of executives from companies that are applying big data to their businesses said they are satisfied with the results, according to new research by Accenture. Eighty-nine percent of...
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PwC Study: Organizations Prefer Making Decisions Based on Gut Rather Than...
According to PwC’s “Guts & Gigabytes” research “41% of more than 1,100 senior business leaders across the globe prefer to make decisions based on their own intuition and experience, with just 23%...
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Three Ways to Improve Your CRM Investment
CIO.com published an article where CRM experts gave their opinion on how to improve your CRM system. I picked the three most interesting ones out of the list.The three most interesting ways of...
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Four Marketing Automation Trends in 2014
Gleanster gives her view on what the four marketing automation trends for 2014 are.The four marketing automation trends according to Gleanster are:Three out of four companies that invest in marketing...
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Five Fundamental Steps to Get Started with Marketing Attribution
Although eMarketer outlined that data-driven marketing is on the rise, there’s still a way to go to get attribution models right, and basically the full operating model. MediaPost gives five...
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The Challenge of Data-Driven Personalization
A true personalized experience is a paradox, and is supported by so-called ‘filter bubbles’ provided by the Google’s, Facebook’s, mass media outlets and Amazon’s of this world. Elon Musk, CEO of Tesla...
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Why You Should Get Rid of Marketing "Budget"
Teradata’s Enterprise Priorities in Digital Marketing report shows a couple of interesting learnings, as aggregated and summarized by Econsultancy. Read further about the three key learnings and the...
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